In the fall of 2019, The California Endowment (TCE) commissioned a study to understand the capacity needs and strengths in California related to narrative change. The study was designed to be a participatory process where the findings would be grounded in a shared understanding with stakeholders directly involved in building power and changing narratives. It engaged over 40 narrative change leaders in California and nationally in shaping the study focus, data sources, and interpretation of results.

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The report explores four approaches to narrative change work, including experiences within each approach and between related to the capacities needed, strategies for and challenges with aligning narratives, and feedback to funders of narrative change.